September 2012

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Showing all posts made in the month of September 2012.

Best in Show: Behind the Cover

Rethink was happy to host and style the cover shoot for Savannah Magazine’s September/October issue. The “big idea” was to set the tone for the Best of Savannah party and hint at the Best in Show concept without giving too much away. Rethink wanted to blend the fun, poppy elements of the party’s decor with Savannah Magazine’s brand to create a cohesive sneak peek into one of the most anticipated events of the year. The end result for this “cover shoot cocktail” was comprised out of the following ingredients: Stratton Leopold (Owner of Leopold’s Ice Cream) in his top-notch seersucker suit, Rethink-designed award ribbons, and Stitch – our prime pooch (who is an actual American Kennel Club champ!). Here are some behind-the-scene shots of how the magic happened: A huge thank you to everyone who made it possible: Photographer Tim Willoughby Stylists Joel and Erika Snayd, Rethink Design Studio Stylists’ Assistants…

Project Breakdown: Best In Show

image via savannah magazine  Were you seen mingling with Savannah’s elite at Savannah Magazine’s Best In Show party? The Rethink team had such a blast watching our Best In Show concept come to life that we wanted to share some insight on how it all came into play. Best In Show began from imagery of high class society and their ever-so-important clubhouse activities (see our original Pinterest board here). We loved the irony found in dressing to the nines while playing sport or having such pride over winning a masculine trophy for your prized poodle. Everything in the Best In Show world had to be high-brow, over the top, and a little cheeky. We combined classic “winner” symbols such as trophies, ribbons, and banners and increased their scale as large as possible to celebrate the “Best of” winners with a bit of humor. In the end, we wanted guests…

Project Breakdown: Lounge-Worthy Living Room

A young family approached us wanting to refresh and rejuvenate their home that can adapt to them as they grow. Their current space needed depth and a mood that allowed for comfortable living. Using a mature, monochromatic paint scheme, we toned down the architectural elements of the space to give one, cohesive presence and used texture for visual interest. See how we transformed a southern home into a cozy living space off the Savannah River: 1. We specified a feather down package for this sofa rather than a traditional Dacron to achieve a more luxurious feel. Cover in a heavy, neutral linen for a look that lasts. 2. Make house plants a family activity by layering the elements. We combined sand, rock, and soil for nature that doubles as art. 3. This custom-designed walnut coffee table has a low enough profile to pay respect to the room’s…